MEET YOUR FACULTY

CASSIE MALMO is the founder of Malmo Public Relations, a boutique firm representing authors such as Holly Black, Chloe Gong, and others. With 10+ years of experience in publishing PR at companies such a Disney, Simon & Schuster, and Random House, Cassie is a wealth of knowledge in building author profiles.

COURSE DESCRIPTION

Marketing. Sales. Publicity. These three departments are crucial to a book’s success and reception. Join the founder of Malmo Public relations, a boutique firm that represents authors such as Holly Black and Chloe Gong, as she gives students a look behind the curtain of the traditional publishing promotional process. Students will learn how to build a strong foundation and understanding of what these departments do and how to engage them professionally. Cassie will guide students to explore what they can do both before and after a book deal to build and grow their author brand, promote their book’s release, and be a strong partner in the publishing process.


COURSE LAYOUT

This course includes three learning modules. Each module is broken into three individual lessons that include video lectures as well as assignments, exercises, and opportunities for self-reflection. Modules are designed to be completed in sequential order as each lesson builds on top of the previous one. Library courses also include recordings from the Live Q&A sessions with the author completed during the live course.

Curriculum


  Welcome & Course Guide
Available in days
days after you enroll
  Module One: Players and Positions
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days after you enroll

Tuition

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