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BUSINESS LIBRARY // The Business of Books: Demystifying Promotion in Traditional Publishing With Cassie Malmo
Welcome & Course Guide
Welcome & Course Guide
Module One: Players and Positions
Lesson One: Marketing: Who They Are and What They Do (28:20)
Lesson Two: Publicity: Who They Are and What They Do (21:18)
Lesson Three: Sales: Who They Are and What They Do (23:23)
Module One Live Q&A (76:47)
Module One Summary
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Lesson Two: Publicity: Who They Are and What They Do
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