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The Business of Books: Demystifying Promotion in Traditional Publishing with Cassie Malmo
Welcome & Course Guide
Welcome & Course Guide
Module One: Players and Positions
Lesson One: Marketing: Who They Are and What They Do
Lesson Two: Publicity: Who They Are and What They Do
Lesson Three: Sales: Who They Are and What They Do
Module One Live Q&A
Module One Summary
Module Two: The Build
Lesson One: Author Brand
Lesson Two: Author Website and Socials
Lesson Three: Networking with Authors, Booksellers, and More
Module Two Live Q&A
Module Two Summary
Module Three: The Payoff
Lesson One: Publicity, Part One - Changing Media Landscape, Print and Online Outlets
Lesson Two: Publicity, Part Two - Five Areas of Media Coverage & Author Content Creation
Lesson Three: Events
Module Three Live Q&A
Module Three Summary
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Lesson One: Publicity, Part One - Changing Media Landscape, Print and Online Outlets
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