MEET YOUR FACULTY

CASSIE MALMO is the founder and CEO of Malmo Public Relations, a boutique firm representing authors such as Holly Black, Chloe Gong, and others. With 10+ years of experience in publishing PR at companies such a Disney, Simon & Schuster, and Penguin, Cassie is a wealth of knowledge in building author profiles.

COURSE DESCRIPTION

Marketing. Sales. Publicity. These three departments are crucial to a book’s success and reception. Join the founder and CEO of Malmo Public relations, a boutique firm that represents authors such as Holly Black and Chloe Gong, as she gives students a look behind the curtain of the traditional publishing promotional process. Students will learn how to build a strong foundation and understanding of what these departments do and how to engage them professionally. Cassie will guide students to explore what they can do both before and after a book deal to build and grow their author brand, promote their book’s release, and be a strong partner in the publishing process.

COURSE LAYOUT

This course includes three modules of teaching over the span of three weeks. Each module is broken into three individual lessons that include video lectures, assignments, exercises, and opportunities to participate in community discussions with classmates and Cassie Malmo. All three lessons for each module will go live at the beginning of their corresponding weeks, concluding with a live Q&A session hosted by Cassie Malmo at the end of each module.

LIVE COURSE DATES

February 24 - March 15, 2025