Profiting Off Passion: Blending Business and Craft to Build your

MEET YOUR FACULTY

ELISE KOVA is a USA Today bestselling author of the AIR AWAKENS and A DEAL WITH THE ELF KING series who has published both indie and traditionally. She enjoys telling stories of fantasy worlds filled with magic and deep emotions. She lives in Florida and, when not writing, can be found playing video games, drawing, chatting with readers on social media, or daydreaming about her next story.

COURSE DESCRIPTION

In Profiting Off Passion: Blending Business and Craft to Build Your Author Career, students explore how to turn their passion for writing into a career, by merging strong writing craft with business sense to create a foundation for long-term success.

The course focuses on conceptualizing novels with an understanding of business, industry, and audience to ensure development of a sellable idea. Craft lessons in this course will hone the execution of a commercially robust idea, hook readers, and convert them to long-term fans. Then, students will examine how to get their book to market – through indie vs traditional publishing, building habits for success, and considering their author backlist as the building blocks of a long-term career.

At the end of this course students will have a solid framework for developing ideas they love, while also understanding how to best position themselves in the author market.

COURSE LAYOUT

This course includes three modules of teaching over the span of three weeks. Each module is broken into three individual lessons that include video lectures, assignments, exercises, and opportunities to participate in community discussions with classmates and Elise Kova. All three lessons for each module will go live at the beginning of their corresponding weeks, concluding with a live Q&A session hosted by Elise Kova at the end of each module.